Casino Queen Opening
Casino Queen Opening Date
Grand Opening PR
Objective
Jun 26, 2020 The Casino Queen in East St. Louis will open its doors at 9 a.m. The Illinois Gaming Board said Thursday that casinos and video gaming terminals can resume next week and that it has received a. First time at Casino Queen. It smelled like a gas station bathroom walking in and didnt get any better. The bathroom was even worse! It wreaked of urine. It was very obvious that no disinfectant was being used when they wiped things down. The cleanliness is not up to par with other casinos and Ive been to many. On the up side, my husband and I. Oct 23, 2003 Currently, the Casino Queen is open 22 hours. Illinois law allows 24-hour gambling, but the board must approve changes in hours. Casino Queen director Michael Gaughan said the casino 'is about two feet of water away from temporary closing' and wanted expanded gambling hours to compete with Missouri casinos, which are open all day. Recent casino closures and re-openings. January 23 Illinois: DraftKings at Casino Queen and Argosy Casino Alton re-opened. January 22 Illinois: Hollywood Casino Joliet and Harrah’s Joliet Casino & Hotel re-opened. January 19 Pennsylvania: Live Casino & Hotel Philadelphia opens with reservation-only preview days ahead of a grand opening. Jun 08, 2020 Wearing masks required of all staff and guests, Puyallup Tribal members Tina McCloud, right, and Aja Kalama play slots on the opening day of the new Emerald Queen Casino in Tacoma Monday, June 8.
In 2007, the Casino Queen in East St. Louis hired The Hauser Group to develop a media relations campaign to augment its advertising, help generate excitement and awareness for the grand opening of its new $92 million facility and drive opening week attendance.
When Is The Casino Queen Opening Back-up
Strategy
The Hauser Group developed and executed a two-phased media relations plan. Phase one targeted local print and regional construction trade publications to do advance “Dusty Boots” tours while the facility was still under construction. During phase two, we collaborated with local broadcast and print media, pitching a range of sneak preview opportunities and stories related to the casino’s transition from a riverboat to a land-based casino, followed by a strong push to generate on-site coverage of the grand opening ceremony and the official debut of the new facility.
Results
The dusty boots tours generated several advance print stories across a range of local and trade publications, helping to jump-start the process of building interest and excitement several weeks before the opening. KSDK’s Heidi Glaus reported live from the casino during the days leading up to the opening, doing several segments that highlighted the work underway to finalize everything for the opening and showcasing the beautiful new facility. Similar advance coverage was secured with KMOV, KTVI and KPLR, while the business angle highlighting the investment being made in East St. Louis secured a feature story in the St. Louis Business Journal the week of the opening. The transition from the old boat to the new facility generated significant additional coverage that ran the day of the opening, including details about the upcoming grand opening festivities. Several of the articles in the week leading up to the opening were front page stories. The official ribbon cutting was attended by all local major print and broadcast media and the AP, and various members of the gaming trade press also attended the grand opening festivities.